Jeff Stibel on the Internet as a Brain
Jeffrey Stibel is the CEO of Web.com and a brain scientist and author. At his blog, he talks about The Internet & the Brain. He once told BusinessWeek, “Don’t be afraid to make mistakes, and be proud of your mistakes. At the end of the day learning and getting experience and getting advice from others shouldn’t be seen as a weakness, it should be seen as a positive.”
What are the similarities between the internet and the brain, and what is a shortcoming in the analogy, if any?
· The analogy is really quite different than what most people think. Most people assume I mean computers and AI. But that is really a small part of it. The Internet is really two innovations put together. The first is the telegraph; the second the computer. With the two combined, you have the ability to process information, store information and share or communicate that information. That is essentially what the brain does (or higher level brain functioning). The Internet is equivalent to our brain’s neural networks: neurons, like computers, connected to billions of other neurons through axons and dendrites (think phone and broadband lines). That is the hardware side of the analogy.
· The software side is really The World Wide Web. The brain has layers of complexity built on top of its neurons and neural networks. The most important are our semantic networks that enable memory. This is very similar to the way the World Wide Web works on top of the Internet. As you know hypertext is really the underlying current of the web, and that creates a very integrated structure of knowledge. And if Berners-Lee has his way (and I think he will), the web will actually become a semantic network.
In the analogy, is the user working on their computer (like by emailing, creating websites, or reading a blog) part of the neuron?
· No more than you are part of my brain right now as we have this conversation. To be sure, we are feeding the brain knowledge and information; communicating with it – but we are not “part of it.” The keyboard is a communication device, as are our mouths. Of course, there is a concept f a “global brain” but that is a whole different matter...
On your blog you also mentioned that websites are the memory. Are there analogies between accessing the memory in terms of how the brain works, and how the web works? One of the most common “memory access” approaches is using a search engine, it seems...
· It should come as no surprise that search (and retrieval) is the underlying function behind our ability to think. Storing memory is irrelevant if we cannot logically retrieve it. And that is why the best search engines are both the gateway to the web and so powerful. Google’s dominance is because of this.





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